X-Raying Governor Otti’s Bold Tourism Vision
The dynamism in global oil prices has exposed Nigeria’s vulnerabilities, including Abia State’s, highlighting the need for economic diversification. While agriculture is often touted as the “messianic industry,” Abia State’s tourism sector, as the governor is revamping, will attract substantial foreign exchange earnings.
Recent reform efforts seem to point to this fact. Abia State, like Nigeria, defines tourism broadly as arts and culture, nature, conservation, and other aspects. Dr Alex Chioma Otti is mirroring Rwanda, South Africa, and Ghana. Abia State’s approach remains promising.
Examples are, investment in arts and culture, tapping its tourism potential, modernizing arts and culture practices, and attracting global tourists.
Globally, tourism has evolved, driven by advanced travel technology and holiday culture. Abia State’s geographical landscape, featuring coastal beaches along the Imo River, historic sites like the Long Juju Shrine of Arochukwu, rolling hills and lush vegetation, UNESCO-recognized heritage centers, and diverse cultural festivals wil position her as a niche destination.
According to the World Economic Forum’s 2017 tourism report, travel and tourism can contribute only 0.5% to Abia State’s GDP and the governor is not resting until this industry booms, surpassing the hay days of Calabar Carnival. In contrast, African leaders like Seychelles, Cape Verde, and Mauritius see contributions of 20%, 17%, and 12% respectively as their respective strategies fuel outbound travel to destinations like Ghana and South Africa, resulting in revenue boom.
By reorienting its tourism strategy, Abia State under Otti is developing infrastructure, enhancing security, modernizing arts and culture, promoting nature-based tourism and attract international tourists.
Unlocking Abia State’s tourism potential will drive economic growth, create jobs, and showcase its unique cultural and natural heritage. This is because she is nestled in southeastern Nigeria, boasts an untapped tourism industry waiting to be unleashed. With its rich cultural heritage, breathtaking natural scenery, and historic landmarks, Abia State offers an unforgettable experience for visitors.
Since the state’s geographical landscape is dotted with attractions like the Imo River’s coastal beaches, the Long Juju Shrine of Arochukwu, and rolling hills. These natural wonders provide perfect settings for hiking, trekking, and water sports.
Abia State’s cultural festivals are vibrant displays of its heritage. The Ekpe Festival, celebrated annually, showcases colorful masquerades, while the New Yam Festival thanks the gods for a bumper harvest. Abia State’s tourism industry is receiving attention leading to developments, sustained investment in arts and culture, streamlining practices, and enhancing infrastructure boosts growth.
Dr Alex Chioma Otti has embraced tourism as a viable economic sector. He believes that it will create jobs, stimulate growth, and showcase its unique cultural and natural heritage.
Abia State’s tourism industry holds immense promise. The governor is bent on harnessing its natural and cultural resources, so that the state can unlock a brighter economic future. Moreso, her tourism industry has vast potential for growth as driven by a synergistic value chain comprising hotels and hospitality services, efficient transportation systems boosted by government’s infrastructure strategy, technological support, local community participation, and empowering local tour guide operators.
Leveraging the internet’s impact on tourism, Dr Otti is poised to sustain and expand user-friendly website showcasing tourist attractions, visa assistance, and events, there are efforts to encourage online reviews and ratings on platforms like TripAdvisor. He has enabled the utilization of social media for targeted marketing and promotion.
Dr Chukwuemeka Ifegwu Eke writes from the University of Abuja Nigeria.
