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Media-Driven Development And The Afro-Modernity Blueprint – By Dr. Chukwuemeka Ifegwu Eke
Media-Driven Development and the Afro-Modernity BlueprintAbia State, Nigeria’s southeastern dynamo, is scripting a media-propelled development narrative akin to Rwanda’s post-2000 Image of Africa rebranding and Singapore’s state-crafted “Lion City” identity. By leveraging media as a strategic tool, Abia has amplified its industrial resurgence, spotlighting the $1.5 billion Enyimba Economic City—a project likened to Dubai’s Jebel Ali Free Zone in scale—through partnerships with Channels TV, Arise News, and BBC Africa. This mirrors Rwanda’s use of international media to pivot from “genocide nation” to “Africa’s Singapore” (BBC, 2021). The state’s SME sector, contributing 30% of GDP, thrives on viral “Made-in-Aba” campaigns, echoing…