The Danger Of Ignoring “Little” Contestants: An Honest Advice To All Aides – By Pastor Prof Chukwuemeka Ifegwu Eke
THE DANGER OF IGNORING “LITTLE” CONTESTANTS: AN HONEST ADVICE TO ALL AIDES One of the most dangerous mistakes in political communication is to dismiss a critic, commentator or contestant because he appears small, unpopular or poorly funded. That attitude is not confidence. It is pride reinforced by ignorance. Some aides sometimes believe that refusing to answer a “small” opponent will make him disappear. But silence, mockery and arrogance may achieve the opposite: they give him the opportunity to repeat allegations unchallenged, attract other dissatisfied voices and gradually become the rallying point for a larger movement. A drop appears insignificant, but…
