
ABSSAA: Redefining Outdoor Advertising In ABIA – By Ebere Uzoukwa, Ph.D (SSA To Governor Otti On Public Affairs)
ABSSAA: Redefining Outdoor Advertising in Abia Ebere Uzoukwa, Ph.D. The Abia State Signage and Advertisement Agency (ABSSAA) has been making significant strides in the outdoor advertising sector under the administration of Governor Alex Chioma Otti, OFR. The Agency has embarked on a mission to transform the state's outdoor advertising landscape. According to the MD/CEO, Hon. Mrs. Victoria Onwubiko, ABSSAA was significantly underperforming, with low revenue, fragile public trust, and weak enforcement mechanisms. But, today, the Agency has within the period under review implemented bold reforms focused on transparency, accountability, and innovation, aligning the Agency's strategy with Governor Otti's transformational agenda.…









